ICC unveils ‘Will to Win’ campaign for Women's Cricket World Cup 2025

Published - 10 Sept 2025, 16:00 IST | Updated - 10 Sept 2025, 16:10 IST

The International Cricket Council (ICC) has unveiled its flagship “Will to Win” campaign for the ICC Women’s Cricket World Cup 2025 that gets underway three weeks from now.

Built on the core concept of determination and perseverance leading to glory, the campaign celebrates the journey of resilience, belief and transformation that defines women’s cricket. While India’s 12 year wait to host the mega tournament also gets a brush, the idea of cricket enabling a million dreams by empowering women from adversity to triumph, takes centre stage.

The emotionally powerful film traces the inspiring paths of players from their early beginnings to becoming champions on the world stage. Through evocative storytelling and striking visuals, the campaign highlights that greatness is not built overnight, rather evolves through years of determination, sacrifice and an unshakable will to win.

The ICC brings in the spotlight to several star cricketers including India’s Smriti Mandhana and Harmanpreet Kaur, Sri Lanka’s Chamari Athapaththu, Australia’s Ellyse Perry, South Africa’s Marizanne Kapp, Pakistan’s Muneeba Ali, Bangladesh’s Nigar Sultana Joty, New Zealand’s Amelia Kerr and England’s Nat Sciver-Brunt through the campaign.

The visual representation weaves an emotional connect with audiences by showcasing not just the players’ present-day brilliance but also their early dreams and relentless journeys.

“With the ICC Women’s Cricket World Cup returning to India after 12 years, and given India’s leadership in championing the women’s game, the ‘Will to Win’ campaign has been thoughtfully crafted to reflect the remarkable spirit of women’s cricket through powerful, purpose-driven storytelling.

“This campaign is not just a showcase of world-class talent, it is a tribute to the journeys, sacrifices, and aspirations that define the women’s game. We believe it will resonate deeply with audiences across the globe and help further cement the enduring legacy of women’s cricket.”

Through a mix of real-time action, stylised imagery and match-cut transitions across life stages, the film captures the heartbeat of women’s cricket - millions of dreams uniting into one shared spirit of perseverance.

Meanwhile, this year’s edition sets a new benchmark in pricing and fan interest, with record low prices for any ICC global event. Tickets for all league matches in India are priced at just INR 100 (approx. USD 1.14) in the first phase – an initiative aimed at bringing full house cheers to the celebration of women’s cricket.

ICC announces cheapest-ever tickets for Women's CWC in India

The ICC Women’s Cricket World Cup 2025 is set to take place from September 30 to November 2 across five venues: DY Patil Stadium (Navi Mumbai), ACA Stadium (Guwahati), Holkar Stadium (Indore), ACA-VDCA Stadium (Visakhapatnam) and R Premadasa Stadium (Colombo, Sri Lanka). The global showpiece will feature 31 thrilling matches, with the top eight teams competing for the prestigious title.

The 13th edition of the ICC Women’s Cricket World Cup promises to inspire the next generation of cricketers and fans, bringing together the best players from across the globe.