Fans go berserk as Virat Kohli’s promotional post triggers hilarious meme fest

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Virat Kohli made headlines hours after arriving in Australia for his highly awaited return to international cricket. On Thursday morning, the former India captain posted an enigmatic motivational message on social media, saying, “The only time you truly fail is when you decide to give up.”

The only time you truly fail, is when you decide to give up.

— Virat Kohli (@imVkohli) October 16, 2025

Many fans quickly speculated the tweet was a personal reflection linked to his imminent comeback and ongoing chatter about his future in international cricket. However, the mood changed when Kohli soon revealed the tweet was actually a teaser for a promotional video advertising his clothing brand, Wrogn.

A follow-up post featured Kohli in an ad for his casual wear label with the caption: “Failure teaches you what victory never will.”. This creative marketing move triggered a hilarious meme fest online as fans poked fun at how Kohli cleverly stirred curiosity to boost attention for the brand.

Failure teaches you what victory never will. @staywrogn #StayWrogn

— Virat Kohli (@imVkohli) October 16, 2025

While many felt a bit let down that the initial post was not a raw glimpse into Kohli’s mindset, others appreciated the humour and timing of the campaign, especially given the swirling speculation about his cricketing future.

Also WATCH: Rohit Sharma bows in respect to Virat Kohli before sharing an emotional hug inside the team bus

Tum ek kaam karo cricket ki taiyari chhod do…. https://t.co/1IdSXC5fLp

— ︎aquil (@aquilwho) October 16, 2025

Na valla kaadhu anna inka @imVkohli https://t.co/MBoiUd2Bk8

— RAJA 🀄️ (@Bagulboowaa) October 16, 2025

Bro is ragebaiting whole fandom 😭😭😭 https://t.co/qdI5gVgGKk

— 149Edgbaston (@Gireesh18vk) October 16, 2025

I was dreaming for 2027 wc 😭😭2027 world cup chhoro mood aur chud gya 😭😭 https://t.co/onxiHe1rJJ

— GOATED CRIC STUFF (@alivethoughdead) October 16, 2025

🤣🤣🤣🤣🤣 https://t.co/oTUrIIZNgZ

— Prakash (@definitelynot05) October 16, 2025

As expected that’s a fcukin ad https://t.co/0uAlhcO31i

— nipun mahajan (@NiPuN_045) October 16, 2025

It was a @StayWrogn ad. Kohli after fooling everyone on the X#ViratKohli https://t.co/KEf6kXXica https://t.co/zhIi4HF7Zh

— The last dance (@26lastdance) October 16, 2025

Ad Man 🫡 https://t.co/2nLjWzaSp4

— Kamina (@bittu7664) October 16, 2025

Scammed whole under 18 FC Man 😭🙏🏻 https://t.co/7ZckxqxGz7

— `🚀 (@ThodaSaSanskari) October 16, 2025

😭🫵😭🫵😭🫵😭🫵😭🫵😭🫵😭🫵 https://t.co/6VOciCTpim

— Anurag (@yu_hi_yaar) October 16, 2025

Again ad 🥹🥹🥹 https://t.co/BVuI6O9enn

— Abhishek ⚛ (@Abhishek10187) October 16, 2025

Kohli’s latest tour marks an important chapter as he returns to international action after a seven-month break, having last played during the 2025 Champions Trophy. The upcoming series includes three ODIs starting October 19 in Perth, followed by games in Adelaide and Sydney on October 23 and 25 respectively. This tour also signifies the debut leadership for Shubman Gill as India’s new ODI captain with both Kohli and Rohit Sharma playing under the young skipper.

As senior players shift their focus exclusively to white-ball formats after retiring from Tests and T20Is, their presence remains vital to the team’s balance and experience. The Board of Control for Cricket in India (BCCI) selectors have affirmed that Kohli and Rohit’s selection will depend on form leading up to the 2027 ODI World Cup, with limited international 50-over matches slated before that tournament. Former cricketers have expressed concerns over the minimal ODI schedule, warning it could impact the readiness of veteran batters. Nonetheless, current captain Gill reaffirmed the integral role of Kohli and Rohit in India’s future plans.

Also READ: Virat Kohli leaving RCB? Mohammad Kaif weighs in on Indian star’s IPL future